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Consumers are familiar with being disappointed by a product not worth its price tag. Perhaps you discovered your expensive “100% extra virgin olive oil” was diluted with vegetable oil or that your “grass-fed” beef came from a grain-fed animal. Not long ago, I entered a Starbucks café and ordered a Strawberry Açai Refresher based on the açai fruit’s reputation as a “superfood.” Despite its name, the only trace of strawberry in the beverage is the freeze-dried strawberries sprinkled into it. There is zero trace of açai. The lack of fruits in Starbucks Refreshers is what the FDA refers to as “economically motivated adulteration” or “food fraud,” a practice that captures nearly $40 billion annually. This Comment examines FDA regulations and suggests that the FDA should ban companies from including certain foods in names and labels when the product does not actually contain any of the depicted fruit, or any fruit at all.